EastWest aims to be a force for positive change, dedicated to helping its valued customers achieve their dreams. As a universal bank, its customers include individuals, small & medium enterprises and large corporates. It started with traditional deposit and loan products and investments for individual and corporate clients as well as trade financing and cash management. It will soon enter new businesses such as bancassurance, stock brokerage, leasing and nonlife insurance brokerage.
In its early years, EastWest focused on products for retail customers and mid-market corporate customers. These are deposit products such as savings and current accounts as well as consumer and business loans. It also offered treasury and trust products and cash management solutions.
Because of its initial focus on the consumer market, consumer banking is one of EastWest’s strengths. Consumer loans account for over 50% of its total loans —among the highest ratio in the Philippine banking sector. The bank is now the fifth largest credit card issuer based on receivables and one of the largest auto loans provider in the country.
Having become a full-fledged universal bank, EastWest is beefing up its corporate banking business while continuing to strengthen its consumer banking. EastWest sees opportunities in the medium-sized corporate and retail customers and has tailor fit its products specifically for these markets to further increase its market share.
By the end of 2014, EastWest ranked tenth among privately owned domestic universal banks in terms of total assets that amounted to P188.2 billion. In terms of branch network, it is the fifth largest with 408 branch stores excluding branches of subsidiaries and affiliates. Overall, it has the seventh largest branch network on a consolidated basis.
Its branches are strategically located to serve well its clients. Its subsidiary, EastWest Rural Bank, which opened the door to microfinance, has branches in the Visayas and Mindanao to reach the unbanked and underserved markets.
Its strong branch network is complemented by three corporate banking offices in Metro Manila and 11 regional offices. To better service both corporate and individual clients, EastWest is constantly improving on its other delivery channels such as its online and mobile banking. EastWest intends to continue to grow as a significant competitor in the financial services industry in the Philippines as it seeks to make good things happen for its customers.
It continues to focus on increasing its asset base, optimizing its branch store network, developing new revenue streams and diversifying its distribution channels while improving its information technology, strengthening its risk management and operational processes and advancing the professional capabilities of its employees.