- The Logo.
Our brand mark is created from two arrows, currently called chevrons, representing the East and West, fusing together to result in synergy; hence, the solid core of our logo. Within the heart of our logo, good things happen. Specifically, the center of our logo, which is in the shape of a diamond, symbolizes the value that we create in the lives of our clients though our products and services.
For our new corporate colors, we selected green for its light and fresh hue. Moreover, the meaning of the color "green" aptly captures our recharged corporate perspective, namely: focusing on new growth, thinking creatively and adopting a go-getting attitude. On the other hand, we chose purple and magenta as the other colors of our new logo. We chose green, purple and magenta primarily for their uniqueness in the banking industry as well as the enthusiasm and out-of-the-box thinking that these shades denote.
As for our name, "EastWest" will now be printed in lower case typeface sans the word "bank" to further emphasize the aforementioned characteristics represented by our corporate colors.
- The Corporate Vision.
"To be a world-class bank anchored on service excellence in our chosen markets."
- The Corporate Mission.
To create value:
For our chosen markets, by providing them with excellent service in the delivery of integrated and innovative products, responsive to their current and future financial needs, at the best value.
For our employees, by continuously providing them with opportunities to develop their full potentials and by giving recognition and rewards commensurate to their contribution.
For our community, by committing ourselves to improving the quality of life of those around us through the support for various charities and involvement in outreach activities.
For our regulators, by uncompromisingly adhering to the highest standards of business ethics and corporate governance.
For our shareholders, by managing the bank professionally and prudently to consistently achieve optimal possible returns.
- The Corporate Core Values.
Teamwork and Individual Initiative
Sense of Urgency