The COVID-19 pandemic transformed the way modern consumers manage their finances, as it accelerated the shift to digital banking. Though online banking platforms were available from many major banks prior to the pandemic, lockdowns and other health- and security-related restrictions during the pandemic transformed this former convenience into a necessity for many banking customers—and most haven’t looked back since. The rise of mobile banking apps, in particular, has made it easier than ever for users to handle everyday transactions without stepping into a branch. 

At EastWest Bank, we’ve embraced digital transformation to provide our customers with cutting-edge solutions. The EasyWay app is designed to be one of the most convenient and user-friendly mobile banking platforms in the Philippines. We’ve aimed to prioritize security, functionality, and ease of use with every feature, and we hope that our app can empower customers to take full control of their financial lives from the palm of their hands.

This article explores the different types of customers who can benefit most from using EasyWay. Whether you’re navigating a fast-paced lifestyle or looking for simplicity in banking, the app has something for everyone.

Millennials and Gen Z-ers

Tech-savvy and constantly on the go, Millennials and Gen Z-ers are well-versed in using digital tools to manage various aspects of their lives. This demographic, composed of digital pioneers and digital natives, seeks solutions that align with their fast-paced, mobile-first lifestyles. Financial management is no exception—they prefer apps that are intuitive, responsive, and capable of handling diverse needs.

EasyWay is tailor-made for this generation, as it offers real-time transaction notifications, a user-friendly interface, and fast fund transfer options. Our young and up-and-coming customers get to pay their bills quickly and have the option of reviewing their transaction histories in detail anytime, anywhere. It’s the best app around for keeping everyday financial management simple and hassle-free.

Retirees and Senior Citizens

Retirees and senior citizens typically want the financial tools they use to be simple and straightforward. Many in this demographic are exploring digital banking to avoid the inconvenience of branch visits, especially for routine tasks like paying bills or monitoring account balances. They value platforms that are easy to navigate and provide secure access to their finances.

Seniors looking into doing more banking tasks online are in good hands with EasyWay. We’ve incorporated tools like fingerprint or Face ID login for quick access that doesn’t compromise safety. Customers can also handle time deposits or pay bills from the comfort of home, thereby eliminating the need to go out of their way to visit a branch.

Entrepreneurs

Entrepreneurs juggle multiple responsibilities and thus require time-efficient solutions essential for running their businesses smoothly. Most will be looking for banking tools that help them manage payments, track expenses, and handle transactions without delays. A dependable, mobile platform can spell the difference between streamlined operations and unnecessary setbacks.

The EasyWay app supports entrepreneurs by enabling seamless fund transfers, bill payments, and real-time account monitoring. With its intuitive design and robust capabilities, the app helps business owners stay on top of their finances with ease, so they can focus the bulk of their time and energy on growth.

Young Professionals

Young professionals are often balancing demanding careers, personal growth, and financial independence. For the most part, they value efficiency and convenience above all when it comes to day-to-day money management. They need solutions that save time, eliminate unnecessary stress, and free them up to pursue their goals.

Features like quick fund transfers, seamless bill payments, and real-time notifications make EasyWay ideal for young professionals. Its intuitive design ensures that even during a busy workday, handling financial tasks is as simple as a few taps on a smartphone screen.

Frequent Travelers

Individuals who travel frequently—for work, leisure, or both—often face the challenge of staying connected to their finances while on the move. They require tools that provide secure, remote access to their accounts. A reliable mobile banking app becomes indispensable for these individuals when it comes to managing funds, checking balances, or making payments while exploring new destinations.

Travelers using EasyWay will particularly appreciate features like mobile check deposit, secure login options, and instant transaction alerts. They can rest easy knowing they have full control over their finances, no matter where their adventures take them.

Remote Workers and Freelancers

The particulars of financial management are often unique for remote workers and freelancers. Many typically juggle multiple income streams and expenses from day to day. Thus, flexibility and accessibility are important for this group—they’ll be looking for tools that simplify financial tasks and support their independent workflows. 

Paying bills and transferring funds to different bank accounts or e-wallets are a breeze with EasyWay—features that freelance and remote workers are sure to take advantage of. The app’s interface is also streamlined, visually appealing, and easy to use, which can help users stay organized and focused on their projects.

Frequent Online Shoppers

Shopaholics who do most of their buying online want secure transactions and clear expense tracking. This group values banking tools that not only protect their accounts but also give them clear visibility into—and control over—their spending habits.

The EasyWay app caters to online shoppers with real-time transaction notifications and a feature that lets them lock or unlock cards instantly. Users can browse and buy online with ease, knowing that their information and hard-earned funds are safe with EastWest.

At EastWest Bank, we’re bringing banking into the digital age with EasyWay App—and we want all our customers to enjoy its features, regardless of their specific needs and lifestyle. No matter your specific situation or what you end up using the app for, it will empower you to take fuller control of your financial life. Ready to simplify your banking experience? Bank with EastWest today and discover the convenience of the EasyWay app.