EastWest Bank collaborates with GCash to deliver accessible lending options
Manila, Philippines – November 26, 2024 — East West Banking Corporation (EW), a leader in consumer-centric banking, proudly announced a groundbreaking partnership with GCash, the Philippines’ leading finance super app, to enable millions of Filipinos to have greater access to lending opportunities.
This collaboration will integrate EastWest’s financial products directly into the GCash app, allowing users to seamlessly apply for its lending products within the app through GCash ads—supporting Filipinos on their financial journeys like never before.
With EastWest integrated into the GCash platform, users can easily discover and apply for personal loans tailored to their unique needs. This digital-first approach provides seamless access to essential financial resources, backed by EastWest’s expertise, innovation, and exceptional service. In the future, additional EastWest products will be made available on GCash, further enhancing financial options for users.
Strengthening Financial Inclusion and Accessibility
This partnership is grounded in a shared mission to expand financial inclusion, making financial resources more accessible to underserved communities across the Philippines. Through the GCash platform, EastWest will offer services designed to help users access loans through a single, user-friendly interface.
“EastWest is proud to partner with GCash to bring accessible and user-friendly financial solutions to a broader segment of the Filipino population,” said Jerry G. Ngo, CEO of EastWest Bank. “This collaboration aligns with our commitment to providing an ‘EasyWay to Bank,’ ensuring that our customers have seamless, reliable access to essential resources backed by our expertise and service dedication, whether through innovation or face-to-face support.”
Expanding Reach through Digital Innovation
The partnership highlights EastWest’s dedication to digital transformation. By integrating EastWest into the GCash Loans Marketplace, the Bank will be able to offer tailored financial products, exclusive rates, and a streamlined application process, providing secure, quick access to funds straight from the GCash app.
“Through this collaboration, more Filipinos can now access EastWest’s tailored products directly on the GCash app. This is in line with our shared mission to further promote financial inclusion in the Philippines,” said Tony Isidro, the CEO of Fuse Lending, the official lending arm of GCash.
EastWest’s integration into GCash will strengthen its ability to support clients throughout their financial journeys and key milestones, ensuring every Filipino has the tools to reach their financial goals.
About East West Banking Corporation
East West Banking Corporation (EastWest), is a leading Filipino-owned universal bank committed to providing comprehensive and innovative financial services. As a subsidiary of Filinvest Development Corporation (FDC), one of the Philippines' foremost conglomerates, EastWest operates within a diversified portfolio that includes real estate, hospitality and tourism, infrastructure, power generation, and sugar. EastWest has no affiliations with any foreign financial institutions of the same name, enabling it to focus on delivering exceptional financial solutions tailored to the needs of its market.
About GCash
GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.
About Fuse Lending, Inc.
Fuse Lending, Inc. is a company that offers simple, affordable, and secure loans in the Philippines. Its primary goal is to enable individuals and small businesses to achieve financial security and growth through various digital lending products. Fuse Lending is a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines. It’s also regulated by the Securities and Exchange Commission (SEC).
Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
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The partnership between these players in the financial industry will open more doors for financial inclusion in the Philippines. Present at the launch are (L-R) EastWest Consumer Lending Head – EVP, Lawrence Lee; EastWest President, Jacqueline Fernandez; EastWest CEO, Jerry Ngo; G-Xchange Inc. (GXI) CEO, Oscar Enrique Reyes Jr.; and Fuse Lending Inc. CEO, Tony Isidro.
